Write-Editor,
38:13 Mins

Theresa Gaffney on The Importance of Written Content in Esports

August 23, 2017

TEN:010 | The Importance of Written Content in Esports with Theresa Gaffney

Theresa is the Editor in Chief of the Collegiate Starleague which offers leagues and tournaments where hundreds of universities compete in games like CSGO, LoL, Dota2, Starcraft 2, Overwatch and more.

To be successful in esports you have to be diligent & network and you have to have creativity @theresagaffney @esportsnarrativ

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Time Stamped Show Notes

  • [00:45] What is your job as Editor-in-Chief and how did you get to work with the CSL?
    • [00:46] Been with CSL since 2011 and she did not start out as Editor-in-Chief
    • [1:25] Started as a Starcraft2 writer
    • [2:03] Now she oversees the written and some of the video content that comes out of the CSL
  • [2:23] Are you focused on producing more video content or written content?
    • [2:50] There is still room for written and there’s still a lot of people that want to see things written out
    • [3:28] It’s not always possible to do video but the content is still important
  • [5:02] What is esports?
    • [5:05] Esports to Theresa changes over time depending on her relationship with it
    • [5:15] It’s a competitive outlet for people who are good at something besides traditional sports
  • [6:54] Worst moment in esports?
    • [7:00] Most challenging moment is when there was a transition period between volunteer and paid, when Theresa was in Korea. She had the option to stay in Korea or come back to the US to work more on CSL. It wasn’t a bad moment just a very big, challenging decision.
  • [8:50] Biggest accomplishment?
    • [8:55] Helping acquire a partnership with campus insider was big
  • [9:58] How many games are there in CSL?
    • [10:00] Last season there were 5 games, but this year there are more titles coming on, stay tuned for announcements!
  • [10:58] Is there any one game gaining popularity?
    • [11:00] League of Legends is still the most popular and accessible and has the most support from it’s developer Riot
    • [11:34] CSGO is still pretty popular as well and growing
  • [12:53] What makes esports so exciting?
    • [12:55] For Theresa it’s watching the stories and teams develop and finding what drives consumers to watch or read content
  • [15:00] How important for the growth of esports is it for content creators to develop compelling stories?
    • [15:13] It’s so important because if you don’t find an angel for people to enjoy they just won’t be returning customers so-to-speak
    • [15:35] You want to find a way for non-players to be involved in esports
  • [19:00] 5 Question Combo Breaker
    • [19:20] Best advice someone has ever given you? Be succinct
    • [19:55] What does the esports industry needs to grow and continue to be successful? Continued non-endemic sponsors to come in and support it
    • [21:15] Best play you have seen or the most memorable moment in esports? Seeing CUNY Baruch win the CSGO Finals in May 2017
    • [22:18] Share a resource that’s been beneficial to you in your career. Google to find information and verify resources. Co-workers have been hugely helpful also
    • [23:25] What’s one daily habit that’s been the biggest factor for your success? Theresa sets 3 alarms to wake up in the morning, then she plays music from Spotify and checks her calendar. She lives by her calendar, reminders and morning routine
      • [24:24] What time do you wake up and what’s on your Spotify playlist?
        • [24:26] Wake up around 8:30-9:00 am and Theresa listens to Prod Rock. She is a self-proclaimed metalhead
        • [25:00] During work hours she listens to more calm piano music
  • [27:00] If you were not working for CSL as Editor-in-Chief, what would you be doing?
    • [27:02] Probably be teaching ESL or Social Studies
  • [27:38] What does it take to be successful in esports?
    • [27:40] Check out the CSL YouTube page for a video of the Panel they did on careers in esports. Click here to watch it. The most important thing is to get your feet wet and get involved someway, somehow
    • [28:20] To be successful you have to be diligent, you have to network and have to have creativity. Create genuine relationships with other people that enjoy what you do
    • [28:50] You have to come into esports with a tangible skill, whatever it is
  • [30:00] How important is it to create content right away and let some of the opportunity to come to you?
    • [30:25] Free work is a dirty word in this field to some people, but how are you going to create a portfolio from nothing if you don’t just start writing
    • [30:55] Your ability to produce isn’t predicated on you having a paying job, you can just start creating content
    • [31:25] Start figuring out what you love and what you do best and how you can provide something to others

You can engage with Theresa on Twitter @theresagaffney and @cstarleague and on their website cstarleague.com.

3 Big Narratives

  1. Esports is a competitive outlet for people who are good at something besides traditional sports
  2. Creating content is so important because if you don’t find an angel for people to enjoy they just won’t be returning customers so-to-speak. You want to find a way for non-players to be involved in esports.
  3. Your ability to produce isn’t predicated on you having a paying job, you can just start creating content. Start figuring out what you love and what you do best and how you can provide something to others

 

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