CEO,
Founder,
Owner,
23:32 Mins

Avery Lussier on Starting an Esports Organization

August 14, 2017

TEN:006 | Starting an Esports Organization with Avery Lussier

Avery Lussier is the founder of ViiTaL Esports (@ViiTaLeSports), which started in 2014 as nothing more than a Call of Duty Ghosts Clan. Later Avery decided he wanted to make ViiTaL more than a name, more than a clan but an organization everyone could be proud of. In 2015 ViiTaL officially pursued the eSports scene and began the legacy of ViiTaL eSports.

Communication is really important if you don't communicate with your team you have no idea what's going on.

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Time Stamped Show Notes

  • [00:55] What has it been like to start an esports organization?
    • [1:00] The most difficult thing is money, everyone has great ideas, but getting that initial funding is hard
    • [1:30] Also getting your social media and website setup and making it an official business with LLC, etc.
  • [2:00] What is esports?
    • [2:02] Esports is a growing industry, but it’s really a title of all communities to come together such as Halo and Call of Duty
    • [2:20] It’s multiple communities that come together that share the same passion of competitive video games
  • [3:05] Why did you start an esports organization?
    • [3:30] Was kind of bored of the sniping and wanted something new but wanted to stay in the same industry
    • [3:40] Fell in love with esports instantly during CoD Black Ops 2 Championship Final
  • [4:27] Worst moment in esports?
    • [4:33] CSGO team was competing in Main, doing really well and right before playoffs went from 4th to 18th
    • [5:05] Caused a lot of tension with the team
  • [5:53] How do you separate running a business vs. your passion for gaming?
    • [6:00] It’s really difficult but how I do it is during practice or matches it’s strictly business but after more a friendly level
    • [6:27] But it unfortunately always has to go back to business
  • [6:42] How important is it to communicate to your team as an owner?
    • [6:45] VALUE BOMB Should be one of your main focus, if you don’t have communication with your team you don’t have any idea what’s going on
    • [6:57] You need to know your team’s mindset after events and their personalities
  • [8:00] Biggest accomplishment in esports so far?
    • [8:04] Gears of War Top 16 Placing
    • [8:19] The fact is that there are people that want to see you fail and the faster you realize that the more success you’re going to have
  • [9:36] What makes esports exciting?
    • [9:42] It’s the chance you have, anybody can go pro, anybody can make money off this industry
    • [9:50] Sports like the NHL it’s so difficult to get into
    • [10:20] It’s an industry where anybody can make it
  • [11:22] VALUE BOMB [Spencer] With traditional sports there is such a huge barrier to entry, you need to be scouted and you have to go to a really great college. With esports you can sit at home, play online, prove you are good and potentially get picked up or at least meet other pros and go toe to toe with them online. With one caveat, you have to be GOOD ENOUGH.
  • [12:37] 5 Question Combo Breaker
    • [12:40] Best advice someone has ever given you? Patience
    • [12:47] What does the esports industry need to grow and continue to be successful? Content, personality and expanding brands and expanding media coverage
    • [15:05] Best play or most memorable moment in esports? I like 1 v 4’s. The last alive, back against the wall, against all odds kind of plays
    • [15:57] Share a resource that’s been beneficial to you in your career. Twitter, follow the right pages and the right people
    • [18:41] What’s one daily habit that’s been the biggest factor for your success? Organization. Being unorganized causes a lot of stress, you have to stay calm and organized
  • [20:28] What does it take to be successful in esports? 
    • [20:33] It’s going to take a lot of money. Just because a team comes to you doesn’t mean you need to pick them up. Stay in your budget and be patient

You can engage with Avery and Viital Esports on Twitter @ViiTaLeSports and on their website. Avery is @averyview on Twitter.

3 Big Narratives

  1. Esports is a growing industry, but it’s really a title of all communities to come together such as Halo and Call of Duty. It’s multiple communities that come together that share the same passion of competitive video games
  2. If you don’t have communication with your team you don’t have any idea what’s going on. You need to know your team’s mindset after events and their personalities
  3. With traditional sports there is such a huge barrier to entry, you need to be scouted and you have to go to a really great college. With esports you can sit at home, play online, prove you are good and potentially get picked up or at least meet other pros and go toe to toe with them online. With one caveat, you have to be GOOD ENOUGH.

Resources Mentioned

  • Twitter – such a great networking tool for the esports industry. You can interact and engage with anyone

 

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